Mego Elastic Batman

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wikicollecting

2015-06-26 10:39:40

Mego Elastic Batman is a stretchy toy based on the DC Comics superhero Batman. It was produced by United States manufacturer Mego. Today, only two examples of this action figure are known to exist, making it sought-after among collectors.

History

In 1979, the year of its 25th anniversary, toy manufacturer Mego was facing difficulties in producing a new cutting edge action figure.

The boys’ action figure market was steering away from the traditional 8” size action figures. There was also added pressed as rival company Remco was getting a license for a new series of “Energized Heroes”.

Their response to this problem, the Mego Elastic Heroes were an adaptation of Kenner’s popular “Stretch Armstrong range”. There were 8 figures in the Mego Elastic Heroes range: Spider-Man, Batman, Hulk, Plasticman, Donald Duck, Mickey Mouse and Casper the ghost.

However, Kenner believed that Mego were stealing their idea and promptly sued. Mego was forced to halt production of the items, but not only because of the lawsuit.

The Elastic Heroes were incredibly stretchy for a small time but could not hold up to any long term stretching of a few days of weeks. The numbers of Elastic Heroes still extant are ever decreasing, as the remaining toys are often thrown away due to holes and cracked limbs.

Rarity

Only two Mego Elastic Batman figures are known to exist today, which has increased its value at auction. In 2006, one sold for over $15,000 on online auction site, eBay.

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