The Mego Corporation was a U.S toy manufacturing company which operated from the 1950s until 1983.
Mego was founded in the early 1950s by David Abrams. For the next two decades up until around 1971, the company built its reputation as a producer of toys sold in dimestores – shops where everything costs a dime.
Beginning in 1971, David Abram’s son Martin directed Mego’s purchasing of several license rights to a number of successful motion pictures and comic books. The company is regarded as being the dominant force in the toy market during most of the 1970s.
The company began producing toy lines for films including Star Trek, the Wizard of Oz, Planet of the Apes and action figure representations of Marvel and DC superheroes. To secure rights to both comic book publishers was a landmark deal at the time.
This decision is generally considered to have contributed to Mego’s eventual filing for bankruptcy in 1982.
A secret behind Mego’s success was their its action figures were constructed with interchangeable heads affixed to generic mass-produced bodies. Different figures were created by added different heads and costumes.
For a time, Mego’s standard 8-inch (200 mm) scale was the industry standard. This is before Kenner popularised the 3.75 inch action figure through its Star Wars range.
List of Mego figures
Main article: List of Mego action figure lines
Collecting and Notable sales
Today, Mego action figures and playsets are highly-valued in the collectibles markets, with some selling for thousands of dollars on the open market. Their range of figures covers everything from the most popular comic book superheroes to obscure televisoon shows and 1970s musical acts, meaning their figures appeal to a wide range of vintage toy and memorabilia collectors alike. Many were also produced in a number of variations, increasing the rarity value.
Action figures from Mego’s World's Greatest Superhero and Elastic Superheroes lines are particularly collectible on today’s markets. A mint Elastic Batman figure sold for over 15,000 in 2006.
Of these figures, the Wonder Woman doll line, the Cher doll (as well as certain rare Bob Mackie designed outfits), and the Kiss dolls are regarded as prized collectibles.
From Mego’s DC Comics-licensed range, a Robin action figure with removable mask and in its original 1972 box sold for $5,000 at Morphy Auctions in Denver, Pasadena, United States, in March 2006. It was consigned form the collection of Hollywood actor Leonardo DiCaprio.
Dan Morphy described the 8” piece as an “extremely rare version. Some slight overall box wear … (C-8, Excellent).”
On 17th May, 2007, a Mego Corp Group of four Kiss dolls from 1977 sold for $500 at the Showplace Antique + Design Center in New York, US. Measuring 13”, the figures were made in Hong Kong.
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