Barbie Index Highlights


Annual increase between 2005-2015 of Barbie #1 Brunette, the index's best performer


2015 value of Barbie #1 Brunette, the most valuable Barbie in the index


Average annual increase of the JustCollecting Barbie Index between 2005 and 2015


Value of the Roman Holiday outfit, released solely in 1959

Investing in Barbies: new index unveils the best performers of the past 10 years

Investment grade Barbies have grown in value by 4.5% a year on average since 2005, reveals the JustCollecting Barbie Index.

  • The brunette version of Barbie #1, produced in 1959, provided the best return on investment of the Barbies in the index – up 6.6% a year. It's also the most valuable standard-release Barbie at $9,000
  • Other standout performers were the blonde version of Barbie #1, as well as the blonde and brunette versions of #2
  • The best performing post-1960s Barbie was 1984's Peaches N Cream – up 5.8% a year to $175

Best performing Barbies 2005-2015

  1. Barbie #1 Brunette: up 6.6% per annum to $9,000
  2. Barbie #1 Blonde: up 6.3% pa to $8,250
  3. Barbie #2 Brunette: up 5.9% pa to $8,000
  4. Barbie #2 Blonde: up 5.8% pa to $7,500
  5. Peaches N Cream: up 5.8% pa to $175

Most valuable Barbies in the JustCollecting Barbie Index

  1. Barbie #1 Brunette: $9,000
  2. Barbie #1 Blonde: $8,250
  3. Barbie #2 Brunette: $8,000
  4. Barbie #2 Blonde: $7,500
  5. Roman Holiday Outfit: $5,000


"It's the earliest Barbies from the late 50s and early 60s that are the most valuable, and which have shown the greatest value increases over the past 10 years.
"It's a battle of hairdos at the top. There were twice as many blonde #1s and #2s as brunettes, yet the brunettes are only marginally more valuable. Why? Because more people want to own the blonde versions, because they are seen as the archetypal Barbie hair colour.
"In 1967 Mattel encouraged owners to part exchange their old Barbies for one of the new 'Twist N Turn' varieties. That makes pre-1967 dolls especially rare today."

About the JustCollecting Barbie Index

The JustCollecting Barbie Index tracks the value of investment-grade standard-release Barbies (i.e. excluding one-offs and designer dolls), using analysis of auctions and private sales, in addition to expert opinion.

Values shown are reflective of "mint" condition examples – never removed from their box or packaging.

justCollecting Barbie Index Album

Growing Up Skipper (1975)

Ken #1 Brownette (1961)

Barbie Roman Holiday Outfit (1959)

Barbie #1 Brunette (1959)

Barbie #1 Blonde (1959)