My top 5 market tips 2022
Hi fellow collector
Now get your seatbelt on. Because we're about to take off.
I firmly believe this year will be one of the most exciting we've ever seen in the rare collectibles industry.
The combination of new technology, new categories and a new generation of collectors is driving the market forward like never before.
There's a widespread confidence underpinning it all. Over the past two years, HNWIs have poured their money into rare collectibles in record amounts. I'm sure that will continue over the next 12 months and beyond.
But in my job it always pays to be ahead of the curve, and spot new trends for my clients.
So with that in mind, here are five hot tips for the rare collectibles market in 2022.
The rise of Rolling Stones memorabilia
Rolling Stones memorabilia has been undervalued for years - but 2022 could be the year that finally changes.The sad passing of Charlie Watts in August 2021 proved one thing: time waits for no-one, not even The Rolling Stones.
The Stones have been a constant presence over the past 60 years, but it may well be that the loss of Watts signals the beginning of the end.
For a band of their musical and cultural importance, their memorabilia remains significantly undervalued.
And as the old song goes, “you don't know what you've got 'til it's gone”.
There's an incredible treasure trove of items currently held in long-term private collections. This could well be the year they start to appear.
So I expect the value of Stones memorabilia to rise significantly in 2022, with a couple of record-breaking sales helping to propel the market.
Time to look at vintage watches
The rare watch market is set to soar in 2022. So maybe it's time you got a new timepiece...
The demand for high-end watches has soared since the start of the pandemic in 2019.
But manufacturers such as Rolex and Patek Philippe continue to produce their exclusive models in highly limited numbers.
Waiting lists now stretch out for years, and collectors are increasingly turning to the secondary market - and the thrill of the hunt for rare vintage models.
It's predicted that by 2025, the global market for pre-owned watches will be worth $30 billion.
And whilst the most iconic Rolex watches can now fetch upwards of $1 million at auction, the market is still wide open to new collectors through equally long-standing makers like Heuer, Omega, Cartier and Breitling.
Storied timepieces with patina and provenance are perfect for those who want luxury status symbols with a touch of history.
So expect more and more collectors from different fields to get involved in the vintage watch market in 2022.
A win for the Windsors
I expect demand for items signed by the Queen, and Prince Charles, to grow increasingly strong in 2022.The Royal memorabilia market has been growing for years.
The popularity of the hit TV show The Crown has certainly helped, along with the global interest in Princes William and Harry and the legacy of Princess Diana.
I predict the value of British royal autographs, particularly items signed by the Queen and Prince Charles, to rise even further in 2022, as collectors snap up available items in preparation for the near future.
Because when the Queen passes and Prince Charles becomes King, the value of their autographs will increase instantly and significantly.
So 2022 is the time to add some Royal names to your collection – and then watch them rise in the years to come.
Elon Musk: the next big name in memorabilia?
Elon Musk's inventions will help define the 21st century. And it's only a matter of time before his memorabilia hits the big time...
2021 saw the late Apple supremo Steve Jobs established as one of the world's most valuable autographs, when a signed Apple-II computer manual sold for a remarkable $788,000.
And collectors are now setting their sights on another modern-day genius whose inventions have changed the world: Elon Musk.
In 2021 he was voted Time Magazine's Person of the Year, and became the first human to amass a personal fortune of $300 billion.
There's no denying that Musk's technology, including his Tesla electric vehicles and SpaceX rockets, are already shaping our world. He'll almost certainly go down as one of the defining figures of the 21st century.
And his fans have the same level of passion and devotion that has driven the value of Steve Jobs' memorabilia skywards.
Musk is a constant presence on social media. But in the real world he's far more elusive.
When he appeared on Saturday Night Live in May 2021 he was reportedly mobbed by fans in New York, many of whom had travelled from across the U.S for the rare chance to get his autograph.
So it's not a question of “if” Elon Musk's memorabilia will become valuable; it's just a question of “when?”
And I believe we could see some serious movement in 2022, as collectors look to buy up items for the long-term.
The continuing growth of fractional ownership
Fractional ownership of rare collectibles is set to hit the mainstream in 2022.
The idea of fractional ownership had been floating around the art market since 2017, but until recently the appetite just wasn't there amongst collectors.
However, the dramatic rise of online sales, cryptocurrencies and NFTs in the past 24 months has changed the very concept of collecting.
I expect major auction houses to dip their toes in the fractional ownership market in 2022, with online art sales aimed at this new digital demographic.
So if you've ever wanted to own 1% of a Picasso, or 1/1000th of a Warhol, this could be your year.
The idea has already found a foothold in the rest of the rare collectibles market.
It's now possible to own a small slice of everything from vintage Ferraris and rare rookie cards, to the world's most valuable postage stamp.
It's a model that appeals mainly to younger investors rather than traditional collectors, but I expect the lines between those two camps to blur in the next 12 months.
Owning a small piece of something remarkable, as part of a wider collection and a diversified portfolio, could become the new normal in 2022.As I said at the start, these are exciting times for collectors.
So if you're about to take your first steps in the market, I can help.
And if you're searching for the elusive final item on your wishlist, I can help with that as well.
Contact me now at email@example.com.
Or call me directly on +44 (0)1534 639 998.
Thanks for reading,
Chairman, Just Collecting.