Tag Heuer Monaco
First introduced in 1969, the Monaco remains one of the brand's most iconic watches. Steve McQueen famously wore one in racing drama Le Mans (1971), cementing its reputation.
Originals are exceptionally rare and fetch major sums at auction.
Black alligator strap, 39mm brushed steel case, anti-scratch sapphire crystal, blue dial with luminescent hands and markers.
Price (2004): $4,500
Price (2014): $12,000
The Picollecta Rare Watch Index tracks the value of popular collectible watches that are regularly traded around the world, using analysis of auctions and private sales, in addition to expert opinion.
Values shown are reflective of a very good/excellent condition example – unless otherwise stated.
Tag Heuer was founded in 1860, when Edouard Heuer opened a workshop in Saint Imier, Switzerland.
In 1887, the maker came up with the oscillating pinion - which remains a key element of the modern chronograph.
Further innovations followed throughout the early 1900s culminating a world first, the development of a stopwatch accurate to 1/100th of a second in 1916.
Since that time it has expanded into a major corporation, producing merchandise capitalising on its sterling reputation and appearing on the wrists of everyone from Leonard DiCaprio to Tiger Woods.
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