Schmid and Muller Swatch watch archive to sell at Sotheby's in Geneva



2015-10-02 13:34:22

A unique archive tracing the development of the Swatch watch brand will be offered at Sotheby's in Geneva next month.

The Important Watches sale will include the Schmid & Muller Collection, assembled by two of the company's leading designers Marlyse Schmid and Bernard Muller.

The remarkable collection features close to 1,000 timepieces, including nearly 380 highly rare prototypes, along with a wealth of technical drawings, sketches, diagrams and other archive material.

The entire collection will be offered as a single super-lot, offering one bidder the chance to acquire an important slice of Swiss watch-making history.
“As soon as we had the privilege of viewing the Schmid & Muller Collection, it was clear the pieces were of huge significance," said Pedro Reiser, Department Manager for Sotheby’s Watch Department in Geneva.

"This completely unique and historic selection of timepieces, components and designs maps out the creative process during the fascinating early years of Swatch. Marlyse Schmid and Bernard Muller played a crucial role in Swatch’s secretly-assembled development team, as the group made their own, completely new rules for every aspect of the watchmaking and design process.

"We are thrilled to be offering this wonderful collection, which offers new and exciting insight for lovers and collectors of Swatch.”

The sale follows on from a similarly significant auction in April 2015, when Sotheby’s Hong Kong sold the Dunkel Collection - the largest Swatch collection ever sold at auction. Featiring over 5,800 watches and artworks assembled over three decades, the collection was sold for HK$ 46.7 (US$ 6 million).

The Sotheby's Important Watches sale takes place in Geneva on Tuesday November 10.

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