Important Swatch archive leads Sotheby's $5 million watch sale



2015-11-12 14:41:32

A Swatch watch archive from two of the company's most important designers has topped a Sotheby's sale in Geneva.

The Important Watches sale was led by the Schmid & Muller Collection, featuring almost 1,000 watches and a wealth of material from the early days of the company.

Marlyse Schmid and Bernard Muller were two vital members of the Swatch development team, and the company took the world by storm in the 1980s with its innovative and colourful watch designs.

“As soon as we had the privilege of viewing the Schmid & Muller Collection, it was clear the pieces were of huge significance," said Pedro Reiser, Department Manager for Sotheby’s Watch Department in Geneva.

"This completely unique and historic selection of timepieces, components and designs maps out the creative process during the fascinating early years of Swatch."

Highlights of the collection included almost 380 unique prototypes from some of the most iconic Swatch watches ever created, along with preliminary sketches, technical drawings and diagrams.

Offered as a single super-lot, the historically important collection brought a final price of $1.33 million.

The auction's most expensive single timepiece was an extremely rare 2010 Patek Philippe wristwatch, ref. 5950A, a stainless steel cushion single button split-seconds chronograph which sold for $261,361.

There were also notable results for a Richard Mille platinum tonneau semi-skeletonized dual time zone watch which sold for $180,808; a 1987 Patek Philippe yellow gold perpetual calendar chronograph, ref. 3971J, which realized $143,399; and a vintage 1971 Rolex stainless steel 'Paul Newman' Daytona which fetched $99,706.

In total, the auction achieved more than $5 million.

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