TRADE CARDS : HOLLOWAY'S- NATURAL HISTORY SERIES
Trade cards, Holloway's, Natural History Series
Trade card describes small square cards, bigger than the modern visiting cards exchanged in social circles, that businesses would distribute to clients and potential customers. Trade cards first became popular at the end of the 17th century in Paris, Lyon and London. These functioned as advertising and also as maps, directing the public to merchants' stores, as no formal street address numbering system existed at the time.
The trade card is an early example of the modern business card. Some businesses began to create increasingly sophisticated designs, especially with the development of color printing. A few companies specialized in producing stock cards, usually with an image on one side and space on the other side for the business to add its own information. As the designs became more attractive and colorful, collecting trade cards became a popular hobby in the late 19th century, since color images were not yet widely available.Text Source: Wikipedia
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