Sainsbury's Mog the cat toys hit eBay for £100 each
Sainsbury's 2015 Christmas advert featuring Mog the Forgetful Cat has perhaps been a little too successful-as plush toys of the cute yet destructive kitty have been popping up on eBay for as much as £100.
In case you havent caught the ad, it is based on Judith Kerr's book 'Mog's Christmas Calamity' and it has proved very, very popular-notching up over 13 million views on YouTube.
To tie in with the advert Sainsbury's announced that they would be selling copies of the new book at £3 and plush Mog toys at £10-with all profits going to Save the Children.
The charity angle hasn't stopped some people listing the sought after kitty on eBay and Amazon for 10 times the asking price.
Merry Christmas indeed.
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