2015-06-26 10:40:05

Merrythought is a toy manufacturer and one of the leading makers of teddy bears in the UK.

Jacqueline Revitt is currently the designer of Merrythought’s animals. She joined the company in 1972.



The company was formed in 1930 by former employees of Chad Valley. Florence Atwood, a deaf mute, had previously worked at Chad Valley, designed the company's first line of 32 toys in 1930.

Merrythought produced its first catalogue in 1931. These featured the first of many teddy bears, Magnet Bear.

Other domestic animals were added to the collection in 1932. Atwood continued to be integral to Merrythought’s progression until her death in 1949.

World War II

The company produced lining for helmets during the second world war but returned to toy production in 1946.

Company's demise

Production at Merrythought was halted in 2006 due to financial difficulties. After considerable campaigning on behalf of the public, Merrythought returned in 2007 with a more streamlined production of the most collectible bears.

Mr Whoppit

Mr Whoppit is noted in popular culture as being the teddy bear mascot of land-and-water-speed record breaker Donald Campbell.

The toy, made in 1956, was in the cockpit during Campbell’s fatal world record attempt in 1967.

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