Vintage St Moritz Posters



2015-06-26 10:34:08

Vintage St Moritz Posters are highly collectible original posters advertising the Swiss ski resort St. Moritz.

Brief history and description

Although St. Moritz posters were once used as promotional tools to encourage foreigners to travel to St. Moritz, a popular ski and health resort in Switzerland, today they are considered to be important historical documents for the St. Moritz tourism industry.

St. Moritz posters were often placed in a variety of different shops, restaurants and boutiques in countries as far away as America, Australia, New Zealand, France and India.

Some of the many famous artists who were commissioned to design St. Moritz's tourism posters include Walter Herdeg, Alois Carigiet, Charles Kuhn, Hugo d’Alesi, Wilhelm Burger, Emil Cardinaux, Karl Bickel and Eduard Stiefel.

Guide for collectors

St. Moritz posters which were produced before World War II are considered to be the most rare and valuable among collectors, while Emil Cardinaux's "Palace Hotel"/St. Moritz poster (circa 1920) is considered to be the most valuable.

Restoration of a St. Moritz poster is recommended, but only if there is noticeable damage. However, restoring a St. Moritz poster may decrease its value.

For more information regarding vintage St. Moritz posters, visit the official website for the St. Moritz tourism office.


Poster Auctions International in New York sold a St. Moritz/"Palace Hotel" poster featuring the artwork of Emil Cardinaux (36" x 50") for $17,000 in May of 2010, and another "Palace Hotel"/St. Moritz poster (35.5" x 49.75") for $7,500 in September of 2011.

Swann Galleries, Inc. featuring the artwork of A. Christohel and depicting a man on skis being pulled by a brown horse for $3,800 in February of 2005.

Van Sabben Auctions in Hoorn sold a 1948 Olympic Winter Games/St. Moritz poster featuring the artwork of Fritz Hellinger and depicting a man skiing for €1,300 in November of 2008.

Leslie Hindman Auctioneers in Chicago, Illinois sold a St. Moritz poster featuring the artwork of Walter Herdeg and depicting three archers for $325 in January of 2007, and Van Sabben Auctions in Hoorn sold the same St. Moritz poster by Walter Herdeg for €500 in December of 2007.

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