Vintage Chanel Posters



2015-06-26 10:31:28

Vintage Chanel posters are original 20th century posters used to advertise the work of the iconic French fashion designer Gabrielle 'Coco' Bonheur Chanel.

History and Description

The posters were printed from the very beginning of Chanel's career, in 1910 when she opened her first hat shop, financed by her long-time English lover, Captain Arthur Edward 'Boy' Capel.

The posters depict the development of Chanel's fashion empire, from hats, through clothes, costume jewellery and accessories, and perfumes.

Reflecting Chanel's simple, sometimes androgynous styles (often inspired by Capel's own wardrobe and accessories) which so heavily influenced female fashions during the inter-war period, they have become artistic statements in their own right.

Guide For Collectors

Posters advertising the perfume Chanel No. 5 are particularly iconic, as they remain essentially unchanged since the perfume was launched.

With few exceptions, the only subject in these posters is the familiar square bottle (modelled on Capel's cologne bottles) against a monochrome or two-tone background, and the only lettering in them is the name of the perfume printed on the label of the bottle.

Posters advertising shows are more time-specific, but often feature well-known garments such as Chanel's signature 'little black dress'. Coco Chanel herself often appears on posters, wearing her own designs.


In June 2010 a Chanel No. 5 perfume advertising poster measuring 29 inches x 23 inches was sold by Sterling Auction House for $125.

In May 2012 an original vintage Chanel poster advertising sunglasses was offered for sale on eBay for the buy it now price of £180.

In May 2012 an original Chanel 'blue and green' poster by Andy Warhol, advertising Chanel No. 5 perfume was offered for sale on eBay for the buy it now price of $650.

Also in May 2012 on eBay, an original vintage Chanel poster advertising Chanel No. 5 perfume was offered for sale for the buy it now price of $280.

Share on social media
Write a response...

The bookmarklet lets you save things you find to your collections.

Note: Make sure your bookmarks are visible.


Click and drag the Collect It button to your browser's Bookmark Bar.

collect it