Mid-century modern posters for the vintage collector



2015-06-26 10:40:29

Mid-century modern posters for the vintage collector

The International Poster Gallery Boston will hold a sale entitled Global Persuasion: Original Mid-Century Modern Posters, of original vintage advertisement posters created between 1945 and 1965.

The genre of these mid-century posters has seen rising popularity in recent years. The motifs and styles employed and fascinating reflections of the cultural and technological developments occurring in a post-World War II society.

Pioneers of modern design are represented, such as Armin Hofmann, Herbert Leupin, Erik Nitsche and David Klein.

The era of peace, prosperity and global population expansion that the war gave way to presented a new market, to be targeted by consumer advertising from increasingly global corporations. Technology such as television, the turboprop and commercial jetliner broke down distances and connected up the world in a way never before thought possible.

Poster design and production across the world boomed in accordance with society and culture. Advertising methods were revolutionised, and both corporate and consumer posters underwent a modernisation to adapt to the requirements of the times, breaking away from the Machine Age/Art Deco style that came before. This was a time of great significance to the world of graphic design.

The consumer ‘Baby Boom Fifties Style’ was bright, colourful and whimsical. These posters defined the look and feel of consumer advertising. A playful, family style was employed. This can be seen in Herbert Leupin’s 1953 poster for Swiss pen manufacturer Pelikan, offered at the sale. Consumer services as well as products were advertised in this way, so holidays, destinations and airlines featured heavily. David Klein’s iconic vision of the Hollywood Bowl at night, produced for TWA, was so successful it was produced twice. It is offered by International Poster Galleries.

The corporate ‘International Typographic’ or ‘Swiss Style’ poster was rational and orderly, influenced by the Bauhaus movement. Corporations presented themselves to the world through clear and systematic designs. Erik Nitsche’s Atoms for Peace poster is a perfect example, offered at the sale.

The posters will be displayed and sold from now until November 21st.

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