99 Cent II Diptychon
99 Cent II Diptychon is a photographic artwork by Andreas Gursky produced in 2001. The two-part work (a diptych) depicts two North-American supermarket scenes. Method
In keeping with his style, Gursky produced the work from a celluloid negative using a method known as chromogenic colour printing or c-printing. This method provides the piece with its sharp and glossy finish. He also employed digital editing techniques to reduce perspective.
The work is formed of two chromogenic colour prints mounted with plexiglas in wooden frames. Each print is 205.7 x 341 cm. The work is signed “Andreas Gursky” on labels attached to the back of each panel.
By reducing and expanding the space between the store’s rows, the artwork offers a sense of the overwhelming and the unnatural. [Citation needed] Gursky turns what might be a routine scene at the local dollar store into a bombardment of colour – implying the omnipresent marketing tactics that assault shoppers.
P Galassi writes: "Behind Gursky’s taste for the imposing clarity of unbroken parallel forms spanning a slender rectangle, for example, lies a rich inheritance of reductive aesthetics, from Frederic to Newman to Richter (fig. 4) to Donald Judd."
The work sold for $3.34 million when auctioned at Sotheby's on February 7th 2007, making it the world’s most expensive photograph. A second print sold for $2.25 million in May 2006 and a third print sold for $2.48 million in November 2006.