Nike's self-fitting BTTF II sneakers are now a reality
Nike has finally made the announcement fans have waited 26 years to hear: the Nike Mag sneakers from Back to the Future II are now a reality, complete with self-fitting power laces.
Initially designed for the 1989 film, the sneakers became synonymous with a vision of the future which included hoverboards, holograms and flying cars.
The fictional shoes were the creation of designer Tinker Hatfield, who then spent years working to turn them into a reality. Fittingly, the first pair was delivered to Michael J. Fox on October 21, 2015 – the date visited in the film, and celebrated across the world this week as Back to the Future Day.
“We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes,” said Nike, Inc. President and Chief Executive Officer Mark Parker. “By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner.”
Back in 2011 the company released a limited-edition version of the sneakers with the signature lights in the heels, but without the self-fitting laces that captured audience's imaginations.
However, even without this feature the iconic design of the shoes meant the 1,500 pairs sold at auction raised an incredible $4.7 million for the Michael J. Fox Foundation for Parkinson's Research.
Now the updated version of the Nike Mags will once again be offered at auction in limited numbers – with the 2016 sale set to raise even more money for the foundation.
Details of the auction will be released by Nike via Twitter in Spring 2016.
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