Cowboy estate of Roy Rogers to be auctioned

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2015-06-26 10:52:54

Cowboy estate of Roy Rogers to be auctioned

27 Jun 2012, 10:08 GMT+01

The Roy Rogers Ranch, a horse farm and training ground packed to the gills with cowboy memorabilia, will be auctioned on July 12th, 2012 by Williams Auctions.

Built by famous cowboy/cowgirl husband and wife duo Roy Rogers and Dale Evans, the Roy Rogers brand was an impressive franchise. From their radio show and cowboy movies, to TV shows and musical recordings, their empire expanded to restaurants, and of course, the ranch. Owned and in operation by the couple between 1965 and 1998, this property was home to the end of a long and successful career.

The ranch itself will be sold, with bidding starting at $100,000. It includes equestrian facilities for training and breeding horses, stables, horse track and residences, even a barn developed by Rogers into a movie theatre. The whole is found in a glorious setting northeast of Los Angeles, bordered by mountains, and just off the historic Route 66. Vice president of Williams & Williams Auctions, Eric Johnson, declares that the ranch is ‘suitable to operate as an equestrian training facility as well as a unique Americana attraction’.

Numerous items of Roy Rogers memorabilia with also be auctioned off individually, both items owned by Rogers and Evans, and items connected to their brand. Highlights include a Wells Fargo buckboard wagon used in Rogers’ movies, a one-man-band instrument played by Rogers, a Decker Brothers 1863 Baby Grand Piano and a vintage set of Roy Rogers horseshoes. Other items will include collectibles, memorabilia, and household furnishings from the ranch.

Christie’s held a sale of Roy Rogers and Dale Evans collectibles and memorabilia on July 14th and 15th, 2010. At this auction, Rogers’ palomino horse Trigger, stuffed after its death in 1965, sold for $266,500. Trigger’s Bohlin saddle fetched $386,500.

The ‘King of the Cowboys’ Roy Rogers died in 1998 at the age of 86. His wife, ‘Queen of the West’ Dale Evans followed him three years later, aged 88. The iconic couple are recognised as triggering one of the most successful cases of celebrity marketing in American history.

 

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