Yardley Oh! De London perfume



2015-06-26 10:36:27

Yardley Oh! De London was a popular female cosmetics product made in the 1960s and 1970s. Its name was a pun on the French manner of christening perfumes “eau de…”. Unused bottles are today highly collectible.


The perfume was produced by British cosmetics firm Yardley. It was famed for its distinctive floral-like scent.

The range was discontinued in the early 1970s.

The formula has since been acquired by Tuvache although the reproductions are said to be sweeter than the originals.


Yardley is a British cosmetics company.

Established in 1770, it is one of the oldest extant cosmetics firms in the world.

It is perhaps best known for its range of lavender scents.

It came to particular prominence in the 1960s when it moved into the youth market and boasted model Jean Shrimpton as its face.

How much is Yardley Slicker lipstick worth?

Original, unused bottles of Yardley Oh! De London from the 1960s and 1970s sell for $40 or more at online auctions.

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