Vintage Wearever Cookware
WearEver is a range of cookware manufactured by the American-based Groupe SEB.
History & Description
The concept of WearEver cookware began in 1888 when a young inventor from Oberlin, Ohio, named Charles Martin Hall discovered a cheap process of smelting aluminium. In order to fund his continued exploration, he partnered with Alfred E. Hunt, a metallurgist, and with the help of investors formed the Pittsburgh Reduction Company. This would later transform into the Aluminium Company of America.
During the early-twentieth century, WearEver helped aluminium consumption in the United Sates by introducing the first available and widely accepted aluminium based consumer products. Although these products were initially sold door-to-door by college students, WearEver cookware was quickly purchased in huge quantities by commercial and government organisations.
In 1912, WearEver utensils were adopted as the United States Marine Corps standard issue utensils.
Guide for collectors
Instances of vintage WearEver cookware sold through national auction houses are extremely uncommon. Collectors are much more likely to purchase items from eBay, which regularly advertises a varied selection of WearEver products.
Collectors should look out for complete demonstration sets which were used as promotional tools by door-to-door salesman in the 1960s and 1970s.
For more information on vintage WearEver cookware, collectors should visit the official WearEver website.
Notable auction sales
On April 29th 2012, a salesman’s demonstration WearEver cookware set, circa 1960s to 1970s, was sold on eBay for a $920.
On March 11th 2012, a salesman’s demonstration WearEver Cutco New Method cookware set, circa 1970s, was sold on eBay for $350.
On April 10th 2012, two vintage WearEver sauce pans were sold on eBay for $227.50.
On April 17th 2012, two vintage WearEver frying pans were sold on eBay for $175.
On March 3rd 2012, an eight piece set of WearEver cookware was sold on eBay for $172.50.
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