Schuco Examico Toy Cars
Brief history and description
Schuco is a German toy manufacturer. Founded by Heinrich Schreyer and Heinrich Muller in 1912, the company is perhaps most famous for its toy cars, alongside products such as toy radios, vans and trucks. Muller was 17 years old when he began developing toy ideas, and registered numerous patents to this effect before co-founding Schuco. The company began manufacturing in the early 1920s.
By the 1930s, the company had produced several bestsellers, and following the Second World War, they began to produce a selection of toys originally intended solely for the American market. They rebuilt their factory and it soon became the largest toy factory in Nuremberg – then the toy capital of the world – and at this point had some 800 employees, and sold around 100 million toys, which helped them to formulate an enviable reputation for quality and popularity.
Schuco’s cars were both heavy and solid and made to the highest quality; whilst many of these toys focused on German made cars, they were also based upon other brands. Some of the most popular in the range included their model versions of the Mercedes Simplex, the Ford Model T, and the Mercer 35J.
In the 1960s, production and demand began to drop as the tin toys produced by Schuco were overtaken in popularity by metal and plastic variations produced by rival companies. In 1976, the company went through bankruptcy, before reopening in 1996. The Schuco toy company is currently owned by the Simba Dickie Group, and many of the company’s lines have been reintroduced to favourable results.
Guide for collectors
Schuco’s oldest toy cars are considered as highly collectable. The company’s wind-up tin cars have a great allure for collectors, primarily when sold in good aesthetic and working condition. Extra value is placed upon items which come in their original boxes and tins.
Near mint condition Schuco toy cars can sell for hundreds of dollars, and can be found at both the mainstream and specialist auction houses. They are also frequently listed for sale online; prospective buyers are advised to check both the authenticity and quality of these products before purchasing.
Online auctioneer eBay sometimes features listings of Schuco toy cars, with low starting bids. Tintoy.dk is a trader specializing specifically in Schuco items, and both bargains and further information are available there.
Notable auction sales
The highest price paid for a Schuco Examico toy car is $425, for a lot comprising four Schuco wind-up automobiles, which auctioned from Morphy Auctions on 16th October 2010.
In the middling price range, a Schuco Examico lot sold for $200, comprised of a clockwork car still in its box, and a lithographed tin London double-decker bus. The pair were sold from Skinner auctioneers on 19th April 2007. For the same price, a lot of four Schuco Examico toy cars auctioned from Morphy Auctions on 16th June 2006.
The lowest price paid for a Schuco Examico toy car is $50, for a single car sold from San Rafael Auction Gallery on 30th September 2006.
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