Schoenhut Mr Peanut doll
The character of Mr Peanut is one of the oldest and most well-known product mascots in the United States. He was created in 1916, after the company Planters Peanuts (founded in 1906) held a competition to design a new mascot. The winning design came from Antonio Gentile, a 14 year old boy, and his idea was turned into Mr Peanut after an artist added the top hat, cane and monocle.
The Schoenhut Toy Company was established in Pennsylvania by German immigrant Albert Schoenhut in 1872. It began life as a manufacturer of toy pianos, which the company still produces to this day, and went on to expand its range with toys and dolls.
The Schoenhut wooden jointed Mr Peanut doll
The Mr Peanut doll was produced during the 1930s as an advertising tool, and although not labelled as such most experts attribute it to Schoenhut as it shares many characteristics as the company’s other jointed toys of the 1920s and 30s.
The figure stands approximately 9” tall, and is made from wood with the joints in the arms and legs held together with elastic bands. The body is yellow with a painted face, and has black arms and legs, white hands and a blue top hat with the name ‘Mr Peanut’ in white on a black band. The left hand of the doll carries a black cane.
How much is a Schoenhut Mr Peanut doll worth?
Mr Peanut is one of the most iconic and recognisable advertising logos in U.S history, and as such his collectibles are highly sought after. The Schoenhut 1930s wooden doll is one of the earliest to be produced, and in good condition can sell for $100 - $200 on auction sites such as eBay.
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