Schmidt Museum of Coca-Cola Memorabilia
About the Schmidt Museum of Coca-Cola Memorabilia
The Schmidt Museum of Coca-Cola Memorabilia contains around 80,000 Coca-Cola related items, valued at $10m.
It was formerly a museum dedicated to the display and auction of Coca-Cola memorabilia with items including signs, calendars, clocks and even bicycles. It had more than 1m visitors through its doors.
Following the 2007 death of the museum’s main impetus, Bill Schmidt, it was decided to slowly sell the stock for predominately philanthropic purposes.
A 1920’s mosaic, leaded-glass globe featuring the Coca-Cola logo, sold for more than $150,000 in September 2011, beating its estimate more than five times over.
In January 2012 it was announced that the Schmidt Museum of Coca-Cola Memorabilia would be hosting an auction on March 24 and 25.
Among the 700 lots unveiled was a marble and onyx 1893 Coca-Cola soda fountain, produced by the Liquid Carbonic Company for the 1893 Chicago Columbian Exhibition, and valued at between $75,000 and $125,000. “This is a piece of history that goes beyond Coke memorabilia,” commented Larry Schmidt prior to the auction.
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