Remco McDonalds toys
The characters were all created for the ‘McDonaldland’ series of adverts used for McDonalds during the 1970s. The concept of the magical McDonaldland was invented by the ad agency Needham Harper & Steers, who had initially approached television producers Sid and Marty Kroft about licensing their characters from the popular children’s television show ‘H.R Pufnstuf’.
Despite not receiving the licensing, the adverts were heavily based on the ideas and character designs from the show and McDonalds was sued for copyright infringement by the brothers in 1973. McDonalds eventually lost the case, and were forced to cancel the adverts along with paying around $1 million in compensation in 1977.
However, at the height of the case a series of toys based on the characters was licensed and produced for McDonalds by the American manufacturer Remco.
Remco McDonalds dolls
The Remco range features seven figures, along with a play set. Each of the figures is fully poseable, and comes with a removable outfit and accessories. Each figure also featured a small lever on its back that would make the character’s head wobble and move around.
The characters in the range were:
- Ronald McDonald
- Big Mac
- Mayor McCheese
- The Professor
- Captain Crook
The company also produced a play-set for the figures, which featured:
- A wind-up train set and seven-piece track
- A McDonalds restaurant with table, chairs and food
- An Apple Pie tree with a swing
- A pair of stilts
- A Golden Arches bridge
How much are Remco McDonalds dolls worth?
The range of dolls is fairly popular with collectors, but they are relatively easy to find on auction sites such as eBay. Prices depend heavily on condition, with complete, unpackaged dolls selling for around $15 - $30 and mint, unopened dolls priced at up to $50 in some circumstances.
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