Penguin Books is a UK book publisher. It is known for bringing paperback editions of good quality literature to a mainstream audience.
In that year Woolworths bought 63,000 books which enabled Lane to establish Penguin as a separate entity.Penguin was founded in London, UK in 1935 by Allen Lane as an imprint of Bodley Head. Its books were set at the low price of 6d.
By March 1936, 10 months are the company’s launch, Penguin had printed one million books.
Among the first 10 books published were Ariel: a Shelley Romance by André Maurois and Ernest Hemingway’s A Farewell to Arms.
The books were initially dressed plainly and colour coded depending on their genre.
The Pelican imprint was established in 1937 as a publisher of educational material. George Bernard Shaw's The Intelligent Woman's Guide to Socialism and Capitalism was the first title published.
The imprint was discontinued in 1990.
The Penguin Classics imprint was established in 1945. These books are reprints of works widely regarded as of great importance. Many are in translation. The first book published was Homer’s Odyssey, translated by EV Rieu.
Other notable imprints include Ladybird and Puffin for children and the Rough Guides travel books.
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