Mego Happy Days Action Figures

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2015-06-26 10:39:41

Mego Happy Days action figures are toys based on the popular U.S sitcom ‘Happy Days’.

Background

The series of figures was released in 1977, at the peak of the series’ popularity. It ranked #1 in the U.S television ratings from 1976-77, then #2 in 77-78, before dropping to #4 then #17 leading up to 1980.

Understandably, the Fonzie figure proved by the far the most popular as he had become the show’s central character and spawned a wave of merchandise including a lunchbox and child-sized imitation leather Fonzie jackets. The figure became one of the company’s best-performing toys of the year, selling millions of units in the United States.

The toys were produced from 1977 to 1978, but the falling rating and popularity of the show meant Mego cancelled plans for further additions to the line, including a 12” Fonzie figure.

The Mego Happy Days action figures

The Happy Days consisted of four 8” figures – Fonzie, Richie, Potsy and Ralph. Each wore a well-made, unique outfit based on their character, and were sculpted to closely resembled their television counterpart (with the exception of the Richie figure, which bears little resemblance to actor Ron Howard).

The figures were sold carded in blister packs, and the Fonzie figure was also sold in a window box and on a special card which allowed children to test his 'thumbs up' mechanism.

List of figures and playsets

  • Fonzie
  • Richie
  • Potsy
  • Ralph
  • Mego Fonzie Motorcycle
  • Mego Fonzie Jalopy
  • Mego Fonzie Garage
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