King Seeley Thermos Pele lunchbox
The King Seeley Thermos Pele lunchbox is a vintage lunchbox featuring the celebrated Brazilian football player Pele.
Pele, real name Edison Arantes do Nascimento, is a Brazilian football player recognised as one of the greatest to ever play the game. The only player to have appeared in three World Cup-winning squads, Pele’s career saw him score 1281 goals in 1363 games. He spent the majority of his career with the Brazilian club side Santos, making his debut in 1956. In 1975 he moved to the U.S team the New York Cosmos as part of the first attempt to establish football in the country with the North American Soccer League.
After spending three seasons with the Cosmos, his fame and reputation helped the sport gain popularity and coverage in the U.S and he is currently the honorary President of the club after it was revived in 2010.
Pele’s transfer to the Cosmos was heralded with a wave of publicity and a wide range of merchandising including the rare King Seeley Thermos lunchbox produced in 1975.
The King Seeley Thermos Pele lunchbox
The box has a green border and handle which matches the green in both the Brazil and New York Cosmos kits. It features graphics on the front, back and sides, and came complete with a matching green and yellow flask.
The graphics on the box all feature images of Pele playing for both Brazil and New York, although the majority of images show him wearing the New York kit of white and green. The front of the box has a close-up illustration of his face, alongside a picture of his controlling a ball on his chest. The reverse has a picture of his face in profile, combined with a montage of images including him playing an overhead bicycle kick.
The sides and top of the box show his playing for the Cosmos, whereas the bottom of the box features Pele in his Brazil kit. The flask also features him playing for Brazil, and its colours are designed to match the Brazilian kit colours.
How much is a King Seeley Thermos Pele lunchbox worth?
Near-mint condition Pele boxes complete with their flasks can sell on eBay for around $100, and used boxes with wear and tear such as rust and scratches still fetch between $30 - $50 on their own, depending on their condition.