Ideal Electroman action figure



2015-06-26 11:04:02

The Ideal Electroman action figure is a vintage toy produced by the American company Ideal during the 1970s.


The Electroman action figure was released by the Ideal Toy Company in 1977, along with an enemy called Zogg the Terrible. The toy was soon discontinued, but leftover Electroman outfits were used on Ideal’s Magic Hair Crissy or Tiffany Taylor dolls and sold in the Ideal employee’s store at discount prices.

Many collectors have misidentified this doll as part of the Electroman range, and examples occasionally appear on auction sites labelled as ‘Electrogirl’.

The Ideal Electroman action figure

The figure itself measures 16” tall, and wears a red, yellow and black outfit with a yellow cape and black rubber boots. The figure also wears a large, non-removeable helmet with a built-in lightbulb which is powered by three batteries inserted into its back.

The figure had electronic sensors meaning it would react to movement with a flickering light, and came with two reflective badges that could be worn by children. When near the badges, the light from the figure’s helmet would change from a steady flicker to a solid beam of light.

The Zogg figure was a large brown half man-half monster with a reflector on its head. When the beam of light from Electroman’s helmet would hit the reflector on Zogg’s head, it would activate a mechanism in the figure’s base and cause it to fall over as if shot.

The Zogg figure also came with a small light-emitting ray gun which mean children could also shoot the figure themselves.

How much is an Ideal Electroman action figure worth?

The Electroman and Zogg figures were only in production for a short period of time, and so are fairly rare in good working condition. Unboxed examples can sell for $20 - $40 in good condition, with NIB (New In Box) models selling for over $50 in some circumstances.

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