Hulton Press was a UK publisher, best known for Picture Post and the comic, Eagle.
Sir Edward Hulton established the company in 1937 when he bought Farmers’ Weekly, which had been running since 1934.
Hulton Press ran until 1959, when it was sold to Odhams.
Hulton published a series of magazines, most notably Picture Post, which ran from 1938 to 1957.
Hulton moved into the comics sector when in 1950 it bought the as-yet unpublished Eagle. The comic, which had been dismissed by a number of publishing houses, was immediately successful upon its release in April 1950, selling around 900,000 copies.
The comic was revolutionary at the time for its heavy use of cartoon strips as opposed to text.
Its founder, clergyman Marcus Morris, wanted to produce a publication that would capture the imagination of children while also providing a strong moral message.
Dan Dare was the comic’s lead figure.
It ran until 1969, making a return between 1982 and 1994.
Hulton also published the comic Girl, which proved popular throughout the 1950s and into the early 1960s.
First edition Eagle
A first edition of Eagle can sell for close to £1,000 if in good condition.
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