Hong Kong and New Zealand's fresh wine partnership



2015-06-26 11:43:22

Hong Kong and New Zealand's fresh wine partnership

NZ's government has cut a deal to raise its presence in Asia's booming fine wines market

Last week, the New Zealand Government signed an arrangement with officials in Hong Kong to improve wine business between the two countries.

The deal will involve greater transfer of wine-education, and will also improve the marketing of fine wines in each others' countries.

New Zealand's viticultural profileis tobe raised with Hong Kong, where its sustainability will be promoted asits key selling point.

This is only the latest news in Hong Kong's continuing growth asamajor forcein the wine trading market. A year and a half ago, it cancelled its excise tax on wine with this strategy in mind.

Earlier this year,Sothebys' Hong Kong wine auction proved arunwaway success, includinga world record price of $94,000 for a bottle of Chteau Ptrus.

Meanwhile, New Zealand's wine exportsrecentlyexceeded NZ$1bn (US$723,000). Its sales to Hong Kong in the year running up to June 2009 were up 44% to NZ$8.9m (US$6.4m).

"Hong Kong is fast developing a sophisticated wine culture and is becoming the wine hub of the region," Tim Groser,New Zealand's trade minister.

"New Zealand looks forward to a continued partnership with Hong Kong as it develops as a regional wine wholesaling, marketing and distribution centre in Asia."

Image:stuartsjb at stock.xchng

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