2015-06-26 11:02:05

Hasbro is an American multinational toy and board game manufacturing company, and is one of the largest toy companies in the world.

Its corporate headquarters are located in Pawtucket, Rhode Island, United States.

The company’s G.I. Joe prototype action figure is officially the most expensive action figure ever sold. The original prototype G.I. Joe was sold by Heritage Auction Galleries in 2003 for $200,000.

Company history

Brothers Henry and Helal Hassenfeld founded Hassenfeld Brothers, a textile remnant company in Hasbrouck Heights, New Jersey, in 1923. The company expanded to producing pencil cases and school supplies over the next two years.

In the 1940s, the company’s remit extended to toys, the first of which included doctor and nurse kits. Mr Potato Head was the Hassenfeld Brothers’ first major success, purchased from inventor George Lerner in 1952.

The massive success of Mr Potato Head lead to the production of G.I. Joe in 1964, termed an "action figure" in order to appeal to the male market.

After rebranding itself as Hasbro industries, the company’s television commercials and print adds included the tagline "Boy Oh Boy! It's A Hasbro Toy!".

Hasbro began producing another successful franchise in 1983: My Little Pony. Hasbro acquired the Milton Bradley Company in 1984 and its various toy lines including The Game of Life and Twister.

The company began manufacturing its Transformers range in 1984.

Notable Hasbro Toy lines

G.I Joe


G.I Joe: A Real American Hero

Notable sales

On 30th March 2006, three GI Joe Figures from 1983, Cobra Commander, Storm Shadow, and Baroness, auctioned from the collection of actor Leonardo DiCaprio at Morphy Auctions, Pennsylvania, United States.

Each sealed in their original card boxes and graded C-9 near mint, the 4” figures sold for $1,500.

In April 2008, one of only two versions of what is referred to as the ‘tie box’ version of the popular boardgame Monopoly appeared for sale at Noel Barrett in Carversville, Pasadena, United States.

The other known example is sometimes on display at the Hasbro headquarters. Hasbro now holds the rights to the game. The Monopoly set sold for $42,500.[citation needed]

The most expensive action figure ever sold is the original prototype G.I. Joe. The figure was hand-carved and hand-painted in 1963 by its creator Don Levine, and was sold by Heritage Auction Galleries in 2003 for $200,000 to American businessman Stephen A. Geppi.

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