General Mills Monster Cereal vinyl toys



2015-06-26 10:59:23

General Mills Monster Cereal vinyl toys are vintage toys based on characters from the General Mills range of monster-themed breakfast cereals.


In the early 1970s the U.S company General Mills released a number of monster-themed breakfast cereals. The first were Count Chocula and Franken Berry, released in 1971, and these were followed by Boo Berry in 1973 and Fruit Brute in 1974. Fruit Brute was discontinued in 1987 and replaced with the similar-tasting Fruity Yummy Mummy, which was also discontinued in the 1990s.

Today the three remaining cereals are produced and marketed in the U.S on a seasonal basis, and sold during the Autumn months surrounding Halloween.

The toys were produced in the 1970s by Product people Inc, along with a number of other toys based on food product mascots. The range included Snap, Crackle and Pop, Trix the Rabbit and Charlie the Tuna.

General Mills Monster Cereal vinyl toys

There are four toys in the range – Count Chocula (a vampire), Franken Berry (based on Frankenstein’s monster), Boo Berry (a ghost) and Fruit Brute (a werewolf).

Each of the toys is made from soft, squeezable vinyl and measures approximately 8” tall.

How much are General Mills Monster Cereal vinyl toys worth?

Today the four characters are fondly remembered and the figures are highly sought after by collectors. Examples in good condition, even without their boxes, can sell for between $40 - $100 on auction sites such as eBay.

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