G.I. Nurse was the first female figure in the G.I. Joe range. The Figure
In 1967, toy manufacturing company, Hasbro released the G.I. Nurse, its first female G.I. Joe figure.
The figure came with a nursing uniform, a small hat with a red cross, white shoes, a medic bag, bandages, crutches, splints and a bottle of plasma.
Most G.I. Nurse figures these days are missing their hats. Brian Savage, director of the G.I. Joe Collector’s Club and a dealer in contemporary G.I. Joe merchandise, claims that this is because the hat was too small to fit on the figure’s head properly.
The figure was unsuccessful as boys weren’t interested in female dolls and girls weren’t interested in G.I. Joe related dolls.
Another reason sales of the figure may have suffered is because toy store managers weren’t sure where to position the doll. Some put her with the G.I. Joe action figures and some put her with Barbie dolls. Either way, about half of the prospective market was lost.
Another reason that is often attributed to G.I. Nurse’s failure was the fact that Hasbro neglected to give her any accessory sets, which could have appealed strongly to young girls.
The doll was officially discontinued after a year of production.
Today, the doll could be expected to make $6000 on the collector’s market.