Freelance web developer for low cost eCommerce website
This pandemic has led many experienced marketer and small business owner to rethink their business strategies. With cities in lock down and social distancing the norm of the day, they are learning the importance of a strong online presence which can only materialize with a website that showcases your products and services. When the internet is the only mode of communication in these trying times, you need a well designed and optimized website to promote your business.
You can leverage different social media sites or other channels for your online marketing strategy. They are, in fact, very critical in acquiring qualified leads for your business. Nevertheless, a business website alone can build your brand and deliver stronger marketing messages than any other medium.
However, you need coding skills to build a website. It demands usage of seamless technology in order to create unique user experience, it should be distinctive to reflect your vision and should be supported with reliable content for your customers to connect with your product and services. Hiring a freelance web developer who has an overall knowledge in terms of SEO, ranking, digital marketing, conversions and sales, makes sense.
Nevertheless, before you design and write content for your website, you need to come up with a name for your website. This process is utmost important because domain name is your identity in the online world.
When you are at last thinking about building and redesigning a website, the first idea that comes is whether hiring a web company or a freelance web developer is feasible. However, due to the pandemic, many business owners like you want to save money, hence they hire freelance web designers who are more affordable and easy.
However, when interacting with a freelance developer, you should highlight key features of your site.
Professionalism - You are creating a window for your brand, hence your website should have a professional design that should click with the nature of your business. Minimum yet stand alone design which can help in building a quick connection with the customer should be the motto of your website.
Usage of mobile-friendly tactics - It is important to make the website responsive so that it can be easily fetched across all screen sizes without effecting the functionality and aesthetics of the site.
Integration of social media tools - This is the most crucial part in digital marketing. Enabling visitors to share your content in their media circles is the most powerful form of "word of mouth" marketing. Remember to integrate media sharing tools in every page and web post.
Integration of eCommerce tools - This is by far the most important tool if you are setting up an online store or using your website for receiving payments. Proper integration of payment gateways as well as clear add to cart buttons helps in making buying decision by the customer.
SEO-friendliness - Optimization is an integral part of website designing these days as Google crawlers give more attention on page SEO techniques, like url structure, meta tags, page load speed, image optimization and more.
You need to talk to the freelance web developer in India on all this front to develop a functional site. Hence it is advisable to check their portfolios and work with developers who are in touch with the latest digital marketing trends to drive traffic and bring conversion.
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