Chopard is a watch and jewellery manufacturer, based in Geneva, Switzerland.
The Chopard 201 carat watch sold for $25m in 2000, making it the most expensive watch in the world.
In 2003, Christie’s sold a diamond ‘ice cube’ wrist watch by Chopard for $164,300.
The auction house also auctioned a suite of emerald and diamond jewellery in 2005. The lot realised $329,600.
A Chopard Blue Diamond ring sold for $16.26m in 2007.
In 2008, a 3.09 carat diamond pink gold ring sold for $122,645 at Sotheby’s.
Foundation and ownership
The company was established in 1860 by Louis-Ulysse Chopard. In 1937, Paul Louis Chopard, the founder’s son, re-located the company to Geneva – considered the home of fine watchmaking.
In 1963, the company was purchased by Karl Scheufele, expanding the business to include jewellery making.
As of 2011, Chopard is still owned by the Scheufele family.
In 1976, Chopard created the ‘Happy Diamonds’ watch, in which mobile diamonds slide freely around the movement and between two sapphire crystals.
In 1996, the company produced a 1.96 calibre ‘1860’ hunter-back cased watch, of which only 300 were created. Swiss magazine Montres Passion voted it ‘Watch of the Year’ in 1997.
The company also created the Chopard 201 carat watch which features 874 diamonds in a variety of shapes, sizes and colours.
Chopard are also notable for creating a famous 9 carat, blue diamond ring set in white gold. In 2010, it has estimated worth of $18,561,310.