Cartier Secret watch with phoenix décor
Cartier Secret watch with phoenix décor is a one-off watch manufactured by Cartier that is shaped like a phoenix. The watch
The watch is made of 18 carat, rhodium-plated white gold, with emeralds for eyes and one pear-shaped, portrait cut diamond weighing 3.53 carats. The watch is part of the Merveille du Nil de Cartier collection and is covered with 3,010 diamonds, totally 80.13 carats.
Cartier’s debut of the watch took place in April, 2010 and it is valued at $2,775,000.
Main article: Cartier
Cartier was founded in 1847 in Paris by Louis-François Cartier.
In 1904, Louis Cartier met Brazilian aviator Alberto Santos-Dumont who complained of the unreliability of pocket watches when flying. This inspired Cartier to begin producing wristwatches, beginning with the “Santos”, named after Alberto Santos-Dumont.
Though Cartier did not create the first known wristwatch (Patek Philippe did in 1868), it is widely believed that Cartier was responsible for the popularity of the wristwatch over the pocket watch.
Cartier died in 1942 and the company suffered as a result of the loss of Cartier’s creative input. The company went bankrupt and it wasn’t until 1972 when a group of investors took over, that the company was able to turn around. The investors appointed former antiques dealer Alain Perrin as the CEO of Cartier. Perrin oversaw the development of the “Le Must” line and redeveloped several older classics such as the “Santos”, and it was changes like these that enabled Cartier to re-establish the reputation they had built up during Louis Cartier’s lifetime.