Barrett-Jackson (Collector Cars)
Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Reno Tahoe, Nev. featuring a wide range of vehicles including classics, exotics, muscle cars, Hot Rods, Resto-Mods, contemporary collectibles, trucks, motorcycles and aircraft. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings.
Collector Car Auctions
Based in Scottsdale, Arizona, Barrett-Jackson conducts four car auctions per year, which regularly draw record attendances from around the world. These auctions are:
Founded in 1971, the Scottsdale event features over a thousand vehicles and regularly draws hundreds of thousands of spectators from around the world to the WestWorld complex where the event has been held since 1989. Throughout the eight day event, Barrett-Jackson offers a variety of events and activities for the automotive enthusiast including Barrett-Jackson Night at the Pavilions, Ride ‘N Drives from premier sponsors Ford and GM, hot laps and live demonstrations. Nearly 40 hours is broadcasted on live, high definition TV.
Palm Beach, Florida
The company began their second major annual show in 2003. The Palm Beach auction is the company’s only auction held on the East Coast. Held at the South Florida Fairgrounds the three-day event draws over 55,000 visitors and features hundreds of vehicles with events throughout the week.
Las Vegas, Nevada
In 2008, Barrett-Jackson added a Las Vegas event at the Mandalay Bay Resort & Casino. The three-day event adds to Las Vegas’ world class entertainment and lifestyle with hundreds of vehicles crossing the auction block and attracting nearly 70,000 enthusiasts. Las Vegas is the only auction where Barrett-Jackson shuts down the Las Vegas Strip for its annual Road Rally to kick off the auction weekend.
Reno Tahoe, Nevada
During the 2013 Scottsdale Auction, Barrett-Jackson announced a new location, Reno Tahoe, Nev. The Hot August Nights Auction presented by Barrett-Jackson will be held August 8-10, 2013 at the Reno-Sparks Convention Center. The new partnership between Barrett-Jackson and Hot August Nights will offer fans and customers of both the classic car event and collector car auctions a weeklong opportunity to celebrate and revel in some of the most recognizable and historic automobiles in the world.
In addition to the four auctions, Barrett-Jackson frequently participates in grass root events across the country throughout the year providing information about the auctions, Barrett-Jackson licensing and products, discounted ticket and merchandise sales, giveaways and more.
It began in Scottsdale, Arizona – a Wild-West town that had yet to spread its wings and create its own identity. Russ Jackson and Tom Barrett were drawn together by a car advertised for sale. Mr. Barrett was selling his 1933 Cadillac V16 Town Car, and it appeared Mr. Jackson was interested. “Appeared” may be the operative word, as a deal was never struck. However, the beginning of a lifelong friendship and partnership was firmly cemented between these two car guys.
That initial enterprise set the tone for what would become the Barrett-Jackson legacy. In 1967, Barrett and Jackson presented a car show they called, with the appropriate flair, “Fiesta de los Autos Elegantes.” The event was a fundraiser for local charities, including the Scottsdale Library and the community art center.
In 1971, the two combined their talents to present the company’s first collector car auction, featuring classics from their individual collections. Barrett’s Mercedes 770 Phaeton captured industry headlines, selling for $153,000 and grabbing the attention of collectors worldwide. The sale and the inaugural event thrust the Barrett-Jackson name into international prominence.
The 1980s represented a “growth spurt” throughout the collector car industry, with record prices and record participation at events across the country. However, the Barrett-Jackson partnership was not content to ride the wave, as the two men continued to set the standard.
Barrett brought the very best and rarest automobiles to the event, earning the reputation as the “Grandfather of the Collector Car Industry,” while Jackson expertly collected and restored cars for show. It was during this time that Jackson brought his sons Brian and Craig onto the team, while wife Nellie ran the day-to-day operations of this thriving collector car auction company.
Change continued to be the theme as Barrett-Jackson grew through the 1990s. Russ Jackson passed away in 1993, Brian Jackson succumbed to cancer in 1995, and Tom Barrett, who retired in 1997, passed away in 2004. Craig Jackson, who had actively worked daily within the company and on-site during the auction, assumed the reins in 1997.
With Craig Jackson at the helm, Barrett-Jackson rose to even greater heights using an aggressive plan of growth, expansion and hi-tech innovations. The auction began airing live on SPEED in 1997. Internet live bidding was also introduced that same year. A $17 million sale, 65 percent sales success ratio and over 100,000 spectators marked the 1998 event as did a cyber-simulcast on the Internet, a bidder liaison service and the introduction of an international designer fashion show.
The Barrett-Jackson docket was also changing, as more muscle cars, Hot Rods and Resto-Mods began crossing the block. In 2005, Barrett-Jackson became one of the first auction houses to offer every vehicle at No Reserve, which means that every vehicle sold to its highest bidder. This ground-breaking approach led to monumental growth for years to come.
Throughout the years, innovative changes have sparked growth at Barrett-Jackson and vaulted the family-run auction company onto a worldwide stage. As a result, a hobby once dominated by dealers and the ultra-wealthy is now enjoyed by families, first-time buyers and general enthusiasts. As the industry continues to evolve, Barrett-Jackson will remain at the forefront by offering the world’s most desirable vehicles and an experience that appeal to everyone.
*1966 Shelby Cobra 427 ‘Super Snake’, sold at Scottsdale in 2007 for $5 million.
*The Original #1 Batmobile sold at Scottsdale 2013 for $4.62 million breaking the world record for highest selling TV/Movie car.
*1950 General Motors Futurliner "Parade of Progress" tour bus sold at Scottsdale in 2006 for $4 million.
*1954 Oldsmobile F-88 concept car sold at Scottsdale in 2005 for $3 million.
*1948 Tucker Torpedo sold at Scottsdale in 2012 for $2.915 million.
*1954 Pontiac Bonneville special Motorama concept car sold at Scottsdale in 2006 for $2.8 million.
*1947 Bentley Mark VI Coachwork by Franay sold at Scottsdale in 2012 for $2.75 million.
*1954 Mercedes-Benz 300SL Gullwing sold at Scottsdale in 2012 for $2.2 million.
*1933 Pierce-Arrow Silver Arrow sold at Scottsdale in 2012 for $2.2 million.
*1970 Plymouth HEMI ‘Cuda 2 door convertible sold at Scottsdale in 2006 for $2.16 million.
*Clark Gables’s 1955 Mercedes-Benz 300SL Gullwing sold at Scottsdale 2013 for $2.035 million.
*1947 Talbot-Lago T-26 Grand Sport sold at Scottsdale 2013 for $2.035 million and set a world record.
The block at Barrett-Jackson has seen some of the rarest cars in the world sold, but nothing raises the roof or brings on tears quite like a car crossing the block for charity. Philanthropy has been a foundation of the auction house. In fact, Barrett-Jackson has become a leading force in its philanthropic efforts for charities across the nation and has raised nearly $54 million surpassing the $50 million mark at Scottsdale 2013.
Pioneered in Scottsdale and now a centerpiece at every auction, top collectible charity vehicles cross the block during the lifestyle event. Barrett-Jackson waives all of its fees for charity vehicles, and sale proceeds benefit a wide range of local and national charitable foundations that focus on children, military, medical research and more. Some of the many organizations that have received funds include the Armed Forces Foundation, the Barrett-Jackson Cancer Research Fund at TGen, Austin Hatcher Foundation of Pediatric Cancer, Children’s HopeChest and Wounded Warriors Family Support.
The Scottsdale 2013 auction boasted Barrett-Jackson's fifth $1 million charity car sale in auction history. The 2014 Chevrolet Corvette Stingray 2 door coupe, donated by General Motors, sold for an astounding $1.1 million benefitting the College for Creative Studies.
At the Las Vegas 2011 auction, Barrett-Jackson’s own Steve Davis donated his own 1964 Ford Fairlane custom 2 door hardtop to benefit the Armed Forces Foundation. This rare, beloved Fairlane was literally the poster child for the launch of the Barrett-Jackson Colors Collection by Sherwin-Williams Planet Color, a specially-designed palette of automotive colors featuring shades reminiscent of history’s greatest muscle cars and those favored by today’s best custom builders. The vehicle sold for $700,000 and was immediately re-donated to cross the auction block at the Scottsdale 2012 where is sold for another $1 million to benefit the same charity.
The philanthropic path in 2012 continued in Palm Beach. An incredible 2011 Ford Shelby GT500 2 door hardtop sold twice, raising $950,000 for Wounded Warriors Family Support. With additional donations, the vehicle raised an outstanding $1 million.
The Stingray, the Shelby GT500 and Davis' Fairlane joined two other elite million-dollar charity cars sold at Barrett-Jackson. The first was a 1993 Hummer H1 dubbed the "CNN Warrior One," used by producers and photo journalists while embedded with the First Battalion, 7th Marines, in Iraq in 2003 and under heavy fire near Bagdad during that same year. The H1 sold at Scottsdale 2007 to benefit Fischer House Foundation. The second million-dollar car was the first production 2009 Chevrolet Corvette ZR1, which sold in Scottsdale in 2008 to benefit United Way.
Whenever charity vehicles cross the block, the enthusiasm from the Barrett-Jackson executive team, sponsors, bidders and fans will be palpable.