Antique and vintage Schlitz beer trays



2015-06-26 11:14:57

Antique and vintage Schlitz beer trays are collectible items of breweriana advertising.

Items produced more than 100 years ago are classed as “antique” according to the 1930 Smoot-Hawley Tariff Act’s definition.

“Vintage” refers to pieces manufactured within the last 100 years and can include items made as recently as the 1980s.


The Milwaukee-based Joseph Schlitz Brewing Company was established in 1858.

In 1902 the company became the world’s largest beer producer, a title it held intermittently up until the 1950s.

Schlitz was sold to the Stroh Brewery Company in 1982, before being sold to Pabst in 1999.

Antique and vintage Schlitz beer trays

Vintage Schlitz beer trays were produced in a range of styles between the turn of the century and the 1980s.

Schlitz produced beer trays in large numbers to a number of different designs during the 1960s.

One of the most eyecatching of the 1960’s designs was a depiction of “Schlitzerland”, a pleasant world which has Schlitz beer at its heart.

How much are vintage Schlitz beer trays worth?

Vintage Schlitzerland beer trays can sell for around $20.

Antique pieces, such as an 1895-1901 black tray that claims: “The beer that made Milwaukee famous”, are rare and highly sought after by collectors. These have sold for $130 at internet auction sites in the past.

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