Aladdin Marvel Secret Wars lunchbox
‘Secret Wars’ was a 12-issue series of Marvel comic books featuring a wide range of Marvel superheroes and villains together in a single story. It was created as a means of promoting the range of Marvel action figures produced by Mattel, named ‘Secret Wars’ because the two words tested highly with children during market research.
The series told the story of the Marvel world’s major heroes and villains being transported to another planet known as ‘Battleworld’ by a cosmic entity called the Beyonder, where they are forced to do battle with each other.
The short series was conceived as a means of bringing all the Marvel characters into one title and launching the range of toys, which was created to compete with the Kenner-produced Super Powers range of figures based on DC Comics characters. This range was produced from 1984 until 1985, and included figures, vehicles and play-sets.
Along with the comic book, other items to feature the ‘Secret Wars’ logo included a lunchbox, produced in 1984 by Aladdin Industries. This made Aladdin the only company other than Mego to produce merchandise based on both sets of Marvel and DC characters at the same time.
The Aladdin Marvel Secret Wars lunchbox
The box has blue borders and a matching handle, with illustrated graphics on the front, back and side panels.
The front of the box features the characters Captain America, Spiderman and Iron Man against the backdrop of a city, with the ‘Secret Wars’ title logo above them. The back of the box shows Captain America and Spiderman fighting against Dr Doom and Dr Octopus inside the walls of a castle.
The top panel beneath the handle shows Captain America, Spiderman and the Hulk, with the bottom panel featuring Captain America throwing his shield. The sides of the box show the Hulk smashing his way through a wall, and Spiderman climbing up the side of a building.
The flask is white, with a blue top, and features images of Captain America, Spiderman and the Hulk each accompanied by their own character logo.
How much is an Aladdin Marvel Secret Wars lunchbox worth?
The boxes were produced in large numbers meaning they are relatively common on auction sites such as eBay. However, they are still sought after by collectors in top condition, with good used boxes featuring minor wear selling for $40 - $50.
Used boxes in average condition can be found for $10 - $20.