Aladdin Transformers lunchbox
The Aladdin Transformers lunchbox is a vintage collectible lunchbox based on the range of Hasbro robot action figures and toys.
The Transformers toys first appeared in 1984, based on a number of toy moulds from the Japanese manufacturer Takara. They were rebranded by Hasbro as a race of transforming robots caught in a war between two rival factions, the Autobots and the Decepticons.
By 1986 the popularity of the toys had seen the characters appear in a highly popular children’s cartoon series, an animated feature film, a video game and a series of comic books. They also appeared on a wide range of related merchandise, from bed sheets to a Transformers breakfast cereal and a number of lunchboxes. The only metal box to feature the characters was produced by Aladdin Industries in 1986.
The Aladdin Transformers lunchbox
The box has red borders and a matching handle, with embossed front and back covers and colour graphics on each panel.
The artwork featured on the front and back of the box is the same as featured on the back of the toy packaging during 1986. The front of the box shows the Autobots part of the artwork, which features the characters Metroplex and Hot Rod along with a raised Autobot symbol in the top-right corner.
The back of the box shows the Decepticon part of the artwork, with Trypticon orbiting above the planet launching a number of smaller robots. A raised Decepticon logo appears in the top-right of the panel.
The sides feature box artwork from a number of the different toys. The left and right panels feature the Dinobots Slag and Snarl, with the top and bottom panels featuring the Insecticons Bombshell and Kickback. The matching thermos flask has a red top, and features an illustration of Optimus Prime and Megatron.
How much is an Aladdin Transformers lunchbox worth?
Although the box was produced in large numbers and has little rarity value, it is still popular with collectors. Unused, mint-condition boxes with their tags intact have sold for around $100 on sites like eBay, whilst used boxes with little wear and tear sell for $40 - $50.
Boxes with marks such as scratches and rust can be found for $20 - $30.