Aladdin Masters of the Universe lunchbox
The Aladdin Masters of the Universe lunchbox is a vintage collectible lunchbox based on the range of action figures produced by Mattel during the 1980s.
‘Masters of the Universe’ was initially a line of toys created by Mattel in 1982, featuring characters such as He-Man, Skeletor, Teela and Beast-Man. The success of the range led to a popular children’s cartoon which ran from 1983 until 1985, a line of spin-off figures based on the character of She-Ra, Princess of Power, a series of comic books and a live action feature film in 1987.
Despite being phased out due to a lack of popularity in the late 1980s, the characters were re-launched by Mattel in 2002 with a new series of figures, a new animated series and a new line of comics published by Dark Horse.
During the first release of the toys in 1983 the company also licensed a range of tie-in merchandise including a lunchbox produced until 1984 by Aladdin Industries.
The Aladdin Masters of the Universe lunchbox
The box has a blue border and handle, with illustrated graphics on the front, back and sides. The front of the box shows an image of He-Man battling Skeletor and Beast-Man, with Castle Greyskull in the background.
The back of the box shows He-Man fighting Skeletor alongside Teela and Stratos, and the side panels both show the fight between He-man and Skeletor (joimned in one panel by Man-At-Arms). The top of the box shows He-Man stood in front of Castle Greyskull, whilst the bottom panel shows him riding Battle Cat along with Man-At-Arms and Zodac.
The matching round thermos flask is white with a blue top, and features an image of He-Man, Skeletor and Castle Greyskull.
How much is an Aladdin Masters of the Universe lunchbox worth?
Mint-condition boxes can sell for up to $100, with top-condition used boxes appearing on auction sites such as eBay for $75 - $85.
Boxes with little wear and tear can sell for $25 - $50 depending on their condition, but the large number of boxes produced means that they are particularly common and only valuable to collectors in a mint or near-mint state.