Aladdin Land of the Lost lunchbox
The Aladdin Land of the Lost lunchbox is a vintage lunchbox based on the 1970s fantasy television show ‘Land of the Lost’.
‘Land of the Lost’ was a fantasy series created by celebrated producers Sid and Marty Krofft. It sold the story of Rick Marshall and his children Will and Holly, who become trapped in an alternate dimension full of dinosaurs, lizards, ape men and aliens after falling through a portal in a waterfall.
The show ran for three seasons and 43 episodes from 1974 until 1976, and was far more sophisticated than many of the brothers’ previous children’s shows such as ‘H.R Pufnstuf’ and ‘Lidsville’. It also created a range of tie-in merchandise including toys, a Milton Bradley board game and a lunch box produced in 1975 by Aladdin Industries.
In September 2011 the original painted Aladdin artwork for the front of the lunchbox was sold in an eBay auction for a price of $3,299.
The Aladdin Land of the Lost lunchbox
The box has a green handle and border, with graphics on the front, back and sides. The front of the box depicts Will and Holly using a mirror to blind Grumpy the T-Rex as it tries to attack their friend Cha-Ka. The reverse shows Will and Holly, along with their father Rick, approaching Cha-Ka as he hides behind a rock.
The sides of the box shows scenes from the strange landscape of the Land of the Lost, images of the Sleestack surrounding a member of the Pakuni, and grumpy the T-Rex along with the three family members. The flask, which is white with a red cup/lid, despicts Holly and Cha-Ka fleeing from Grumpy whilst Rick and Will try to help them escape.
How much is an Aladdin Land of the Lost lunchbox worth?
The box is highly sought due to the cult status of the television show, and the popularity of vintage Krofft memorabilia in general. Complete boxes in top condition have been known to sell for up to around $200 on eBay, and used boxes with wear and tear regularly sell for $75 - $100.