Aladdin It’s About Time Lunchbox
The Aladdin It’s About Time Lunchbox is a vintage lunchbox based on the 1960s U.S sitcom ‘It’s About Time’.
‘It’s About Time’ was a U.S sitcom originally broadcast from 1966 until 1967. It originally told the story of two astronauts, Mac and Hector, who end up back on Earth in prehistoric times after travelling back in time at the speed of light. They are taken in by a tribe of cavemen, and end up living with a family consisting of father Gronk, mother Shad and the children Mlor and Breer.
The ratings of the show fell drastically after the first few episodes, and the show was restructured after 18 episodes to have the prehistoric family to return to the present day with the astronauts. This change did not save the show, and it was cancelled after 26 episodes.
An Aladdin lunchbox ‘It’s About Time’ was released in 1967, one of the few pieces of merchandise produced relating to the show.
The Aladdin It’s About Time Lunchbox
The box is a domed lunchbox, featuring full colour graphics on the front, back, sides and bottom, and was sold with a matching thermos flask.
The front of the box has Mac and Hector hiding behind their landing capsule whilst members of the tribe look on suspiciously, whilst the back shows the astronauts helping the cavemen to carve a wheel.
The sides show Mac and Hector hiding from a dinosaur inside a cave, and Hector walking arm-in-arm with Mlor whilst tribal leaders Boss and Clon spy on them from inside a cave.
The bottom of the box shows the astronauts being chased back to their landing craft by a dinosaur, and the flask shows them being attacked by another dinosaur whilst the cavemen are distracted by the invention of fire.
How much is an Aladdin It’s About Time Lunchbox worth?
The show was short-lived and mad little impact, but the rare nature of the box combined with the high quality graphics mean the box is still popular with many collectors.
Boxes in top condition can sell for up to $150 on auction sites like eBay, whilst used-condition boxes with wear and tear such as rust and scratches can still fetch $40 - $50.