Aladdin Incredible Hulk lunchbox
The Aladdin Incredible Hulk lunchbox is a vintage lunchbox featuring the Marvel comic book character the Incredible Hulk.
The Incredible Hulk began life as a Marvel comic book in 1962, created by Stan Lee and Jack Kirby. The character has since appeared in numerous comic books and graphic novels, along with feature films, video games and a television series.
The series ran for five seasons and 82 episodes from 1978 until 1982. It starred Bill Bixby as David (rather than Bruce) Banner and Lou Ferrigno as the Hulk, and had storylines based far closer in reality than the comic books. The series made no real mention of any of the characters from the Marvel universe, and instead portrayed the character as wandering from town to town in the same manner of earlier television series such as Kung Fu.
The Aladdin lunchbox was produced in 1978 to tie in with the release of the show, but featured images from the comic books rather than the series itself.
The Aladdin Incredible Hulk lunchbox
The box has a green border and handle, with illustrated graphics on each side. Both the front and back of the box feature different images of the Hulk smashing his way through a brick wall, accompanied by the title logo.
The top of the box shows Bruce banner changing into the hulk in three different stages, with the middle stage grey in colour like the original incarnation of the character. The bottom of the box shows the Hulk alongside other characters from the comic book series, Moonstone and Doc Samson.
One side of the box shows the hulk and the faces of Betty Ross and her father General ‘Thunderbolt’ Ross, whilst the other features the Hulk and images of the villains The Leader and Rhino.
The matching thermos flask has a green top, and features images of the Hulk, Betty, General Ross, Rhino, Moonstone and The Leader.
How much is an Aladdin Incredible Hulk lunchbox worth?
The Hulk box is one of the more common late-1970s lunchboxes, and is relatively easy to find in good condition. Near-mint or excellent boxes can be found on auction sites such as eBay for $60 - $80 in most circumstances, with used-condition examples selling for $30 - $50.
Boxes without flasks can be found for $20 - $40 depending on their condition.