Aladdin Dragon’s Lair lunchbox
The Aladdin Dragon’s Lair lunchbox is a vintage lunchbox based on the pioneering 1983 arcade game ‘Dragon’s Lair’.
Dragon’s Lair is a groundbreaking arcade game produced by the company Cinematronics in 1983. It utilized laserdisc technology to allow players to interact with cinema-quality cartoon graphics created by the renowned animator Don Bluth. The game featured the adventures of Dirk the Daring, a knight attempting to rescue Princess Daphne from the evil dragon Singe.
The combination of incredible graphics and a script filled with irreverent jokes made up for the game’s limited game-play, and it became one of the most successful arcade games of all time grossing $32 million across the United States in its first year alone.
The game was viewed as a cultural phenomenon, gaining worldwide attention, and remains a classic of the medium that inspired a generation of game designers. To capitalise on its success at the time of release, a range of Dragon’s Lair merchandise was produced including a board game, colouring books, badges, a story book and a metal lunchbox produced in 1983 by Aladdin Industries.
The Aladdin Dragon’s Lair lunchbox
The box has a yellow/orange border and handle, with illustrated graphics on the front, back and side panels along with a matching thermos flask.
The front of the box features an image of the game’s hero Dirk, surrounded by enemies including Singe the Dragon, Lava-Men, a snake, a vampire bat, a skeleton and an executioner. The game’s title logo appears above Dirk in the centre of the panel. The reverse panel shows Dirk protecting Princess Daphne from the dragon’s flames with his sword, along with another game title logo.
The side panels show various scenes from the game, featuring Dirk making his way through the various rooms and obstacles of the castle. The matching thermos shows an image of Dirk on his horse, along with another of him carrying Daphne in his arms after defeating Singe.
How much is an Aladdin Dragon’s Lair lunchbox worth?
In mint or near-mint condition, boxes can sell for $50 - $60 on auction sites such as eBay. However, prices fall considerably for boxes with wear and tear. Used boxes with slight marks such as scratches and rust sell for $15 - $30 depending on their condition, with boxes in average condition priced at less than $10 in most circumstances.