Aladdin Disney America on Parade lunchbox



2015-06-26 11:12:50

The Aladdin Disney America on Parade lunchbox is a vintage collectible lunchbox featuring Disney characters and floats from the America on Parade pageant.


The box features a patriotic image of the Disney characters Mickey Mouse, Goofy and Donald Duck in colonial attire.

The image is a tribute to the famous U.S painting ‘The Spirit of ’76’, and was originally created in 1939 by artist Hank Porter for the cover of the Mickey Mouse Magazine.

The artwork inspired a large-scale pageant held regularly at Disneyland called America on Parade, created as a patriotic tribute to the United States to coincide with the country’s bicentennial celebrations which began in April 1975.

The artwork became the logo of the entire parade, and was printed on a range of merchandise from coins and plates to View Master reels, colouring books, stickers and a lunchbox produced in 1976 by Aladdin Industries.

The Aladdin Disney America on Parade lunchbox

The box had red borders and a matching handle, with illustrated graphics on the front, back and side panels. The front features an image of Mickey, Goofy and Donald as a flag bearer, drummer and fifer all dressed in period Colonial costume. They appear within a logo circled with white stars, and the parade title beneath them.

The back and side panels show illustrated images of the parade itself, with the back depicting the Liberty Bell float being pulled by two people in George Washington costumes. The top, bottom and side panels feature a single continuous piece of artwork featuring a variety of parade floats including a giant American Bald Eagle, a turkey, the Mayflower and a wagon representing settlers in the Old West. It also shows a number of figures in period costume.

The matching thermos flask is white with a red top, and features the same graphics as the front of the box along with an image of Betsy Ross sewing the first-ever Stars and Stripes flag in 1776.

How much is an Aladdin Disney America on Parade lunchbox worth?

The box was produced in large numbers and in not particularly rare, but the popularity of Disney collectibles mean it remains sought after in good condition.

Unused, mint-condition boxes complete with their original tags can sell for up to $100 on auction sites like eBay, but prices drop off fairly quickly after this. Used boxes in good condition can sell for $20 - $40 depending on wear and tear, with many sets selling for less than $20.

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