Vintage Coro Costume Jewelry



2015-06-26 10:31:41

Vintage Coro Costume Jewelry is original jewellery made by the company Coro Jewelry, which began as Cohn & Rosenberg in 1901 before taking the 'Coro' name in 1943.

History and background.

Coro Jewelry's initial base was in New York before opening a factory in Providence ten years later. They have also owned factories in a variety of other locations including Chicago, Los Angeles, Miami, Toronto and England. During the years of 1961-1969 they produced pieces under the name of 'Corocraft' using a British-based patent.

Coro have employed a wide range of designers over the years with one of the more famous being Gene Verri who worked as Head Designer from 1933 to 1963. Other famous designers include Charles E. Pauzat, (1939-1940s); Oscar Frank Placco (1934 to mid-1940s) Robert Geissman (1938); and Sidney Pearl (1941). Other designers who worked during the 1940s included Carol McDonald, Lester Gaba and Marion Weeber.

The Coro company went out of business in 1979.

Guide for Collectors

Pieces generally considered most desirable to collectors include early jewelry, duettes, Mexican sterling and jelly belly figurals. Matching sets were particularly popular in the 1940s and 1950s.

Coro pieces can be dated by the signatures used. The Coro logo (in Script) has been in use since 1919 with Coro Craft not being used until 1937. Initially items contained this Coro Craft trademark pointed to higher quality pieces.

Items marked 'Sterling Craft Coro' were produced in 1942 and were considered a more affordable line, often produced in vermeil.

The more expensive pieces were produced in the years from 1942-1944 and are recognised by the 'CoroCraft Sterling' signature. The 'CoroCraft' signature (one word) was used between the years of 1944-1947. Items with the trademark Pegasus mark show they were produced after the Second World War.


Coro brooches and pins, especially those produced in the 1950s and 1960s are both affordable and easy to find with elaborate designs featuring a variety of materials such as faux pearls, rhinestones and turquoises for around the $20-$30.

Pins with matching earrings can be purchased for slightly more (approx. $60 upwards).

Necklaces and brooches from the 1950s and 1960s can be sourced for around the $50 mark with pieces from later (the 1970s onwards) available for as little as $20.

Earrings can be found for anything for $10 upwards.

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2018-02-11 00:26:59

Very useful information for setting a price on an enamel bracelet/earring set from the 40s/50s period I believe. TY. Annick100

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