Bvlgari is an Italian jewellery and luxury goods provider.
Sotirio Bulgari, a Greek silversmith, moved to Italy and opened his first silver shop in 1884.
The Bvlgari company was formed in 1886.
In 1905 the company moved to Via Condotti in Rome and remains there today.
The company was advanced by Sotirio Bulgari’s sons, Giorgio and Costantino. They were instrumental in moving away from the dominant French design of jewellery at the time and adopting a style that took elements from many sources, including Greco-Roman classicism and the Italian Renaissance.
In 1970 the company began to expand by opening stores in Geneva, Monte Carlo, New York and Paris.
Bvlgari created its first fragrance in 1992: Eau Parfumée au Thé Vert.
In 2001 Bvlgari sponsored author Fay Weldon to include a dozen references to its products in her novel The Bulgari Connection.
Bvlgari purchased watchmaking companies Daniel Roth and Gérald Genta in 2000. In 2004 it acquired a 100 per cent stake of jewellery brand Crova.
Giorgio’s sons, Paolo and Nicola Bulgari, are chairman and vice chairman of the company, respectively. Nephew Francesco Trapani is chief executive officer.
There are now more than 230 Bvlgari stores worldwide.
The Bvlgari Blue, a rare two-stone diamond ring sold at auction for $15.7 million in 2010.