Nauga dolls are children’s dolls depicting fictional creatures known as Naugas. The creatures were created as part of a successful 1960s marketing campaign for Naugahyde, an American brand of artificial leather.
An advertising campaign during the early 1960s claimed that Naugahyde was in fact the hide of a mysterious animal known as the Nauga. It also claimed that the animals shed their skin once a year, meaning that unlike leather, no animals were harmed during its production.
Naugas were depicted as short, fat smiling monsters with horns and large sharp teeth. They appeared in a wide range of print advertisements, and toy dolls were produced to cash in on the success of the national campaign.
Nauga dolls are still produced to this day by the Michelin division Uniroyal Engineered Products, and a full history of the Nauga is available on their company website. Dolls are also still available in a range of sizes and designs.
Value of Nauga dolls
Although the dolls are still made, the vintage models from the 1960s up to the 1980s are sought after by collectors. Original models can sell for anything from $30 up to $200 depending on the condition, size and colour.
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