Candy Fashion doll


2015-06-26 11:21:43

Candy Fashion doll

The Candy Fashion doll was a doll produced by the American manufacturer Deluxe Reading from the 1950s until the 1960s.



Deluxe Reading was based in Elizabethtown, New Jersey, and was successful during the 1950s and 60s with their range of dolls often referred to as ‘Grocery Store dolls’. These were dolls sold at lower prices to those in department stores, although the quality was often comparable, and packaged in large colourful boxes.

These boxes were easily viewed on the top shelves of grocery stores, making store owners more likely to sell them (as this space was otherwise wasted and unusable).

Candy fashion doll

The doll was a 20” tall vinyl fashion doll with a fully-jointed body and rooted blonde hair in a bubble-cut style. Its feet were pointed to fit into high-heel shoes, and it came with an additional three costumes in the box (including the one it was wearing).

The doll was manufactured from 1958 until 1965, and came with three outfits:

  • Autumn Days – a blue suit featuring a skirt and jacket, a blue short-sleeved blouse, a red hat, red shoes and necklace.
  • Spring Fancy – a green dress with white trim, a matching hat, and a pair of black leather shoes with a matching handbag.
  • Capri – a patterned violet bathing suit with a matching jacket and wrap-around skirt, beach shoes, white sunglasses and a straw hat.
  • Sophisticate – a pink chiffon evening dress with a matching stole, a pink underskirt, shoes, clutch bag, shoes, necklace and drop earings.

How much is a Candy Fashion doll worth?

The price of Candy Fashion dolls depends heavily on their condition. Examples complete with their outfits and original packaging have sold at auction for around $40, whereas individual dolls in a single outfit can be found for up to $75 on sites such as eBay.

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