Lot 12: Premiere Issue of the ''Mickey Mouse Book'' in 1930
27th July 2017
Rare first printing of the premiere issue of ''Mickey Mouse Book'' debuting Mickey Mouse in book form. Published by Walter E. Disney in 1930, as required of the first printing. In 1930, Disney began to promote the anthropomorphic mouse via a comic strip, this magazine and the first Mickey Mouse Club. Merchandising in the form of dolls would also begin in 1930, although it wasn't until several years later with the launch of Mickey Mouse watches, at the height of the Depression, that the character really took off with American families. Sixteen page book has games, stories and sheet music. Measures 9'' x 12''. The cut-out game piece found on pages 9-10 is missing here, common to the issue. Light foxing to front cover and mild wear, otherwise in near fine condition with vibrant green pages.
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