Morphy Auctions to offer Holy Grail of porcelain gasoline advertising

Lou Diamond

Lou Diamond

2017-03-16 15:56:01

Rare porcelain gas signs will take centre stage in Denver next month, as Morphy Auctions presents a sale featuring more than 1,000 lots of vintage motoring memorabilia.

"Morphy’s enjoys a well-deserved reputation for excellence and leadership in the automobilia and petroliana categories, and this sale will not disappoint on any level," said company President Dan Morphy.

"This carefully curated sales event offers treasures and finds at every price point.  Our selections of single and double sided porcelain signs in this auction are second to none." 

The sale's most valuable sign is a Musgo Gasoline Michigan’s Mile Maker sign decorated with the image a proud Indian Chief. Described as "the Holy Grail of porcelain gasoline advertising", the sign remains beautifully unrestored and comes with an estimate of $80,000 - $120,000. 

(Images: Morphy Auctions)

(Images: Morphy Auctions)

Amongst the rarest signs on offer is a Ford Jubliee Porcelain rolled edge sign. Originally produced for just a single year in 1953, to commemorate the company's 50th anniversary, the sign is one of the most sought after vintage Ford signs in the hobby, and is expected to sell for $10,000 - $20,000.

"I am particularly pleased to present the Ford Jubilee porcelain rolled edge sign to our collecting audience," added Morphy. "This is the first time that we have handled this important and extremely rare sign, and I know it will catch the eye of enthusiasts worldwide."

Further highlights will include a one-of-a-kind Texaco Gas & Oil jeweled light up porcelain sign, described as "an amazing piece of Americana", estimated at $60,000 - $80,000; a pair of Kelly Tires ' Lotta Mile's graphic porcelain signs, each valued at $50,000 - $80,000; and a double-sided Harbor Petroleum Products porcelain sign, bearing an image of Howard Hughes' plane the Spruce Goose, also estimated at $50,000 - $80,000.

The sale will also offer rare signs from brands such as Panhandle Gasoline, Sunset Gasoline, Beacon Ethyl Gasoline, Red Hat Gasoline and Husky Gasoline.

The Morphy Auctions premier Automobilia and Petroliana sale takes place in Denver, Pennsylvania on April 22-23.

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